Co-designing a new way to start a conversation

Client: VTMH, St Vincent's Health Australia

Tasks: client segmentation, value proposition design, participatory research, prototyping, and digital platform co-design

Established in 1989 within the Victorian Government, the Victorian Transcultural Mental Health (VTMH) service is a state-wide initiative now operating under St Vincent's Health Australia.  Tasked with helping Victoria's mental health services and systems make a difference for Victoria's diverse communities, the VTMH engaged Practical Visionaries to design a strategy to help build new relationships and create pathways to its services. 

Our original brief was to help design 3 manuals around cultural responsiveness to support Victoria's mental health services with their work with diverse communities.  Yet we wondered if there was a different way, especially if we started with the end-user.   So we started by asking "Why?" and "For whom?".

We asked why... and for whom?