Co-designing a new way to start a conversation
Client: VTMH, St Vincent's Health Australia
Tasks: client segmentation, value proposition design, participatory research, prototyping, and digital platform co-design
Established in 1989 within the Victorian Government, the Victorian Transcultural Mental Health (VTMH) service is a state-wide initiative now operating under St Vincent's Health Australia. Tasked with helping Victoria's mental health services and systems make a difference for Victoria's diverse communities, the VTMH engaged Practical Visionaries to design a strategy to help build new relationships and create pathways to its services.
Our original brief was to help design 3 manuals around cultural responsiveness to support Victoria's mental health services with their work with diverse communities. Yet we wondered if there was a different way, especially if we started with the end-user. So we started by asking "Why?" and "For whom?".
We asked why... and for whom?