This proposal aims to address the intentions articulated in the IDX Community Connector and Innovators' Lab Program Designer roles.  We thank IDX for their flexibility in considering this proposal and welcome any feedback, including suggestions to improve the proposal.

The proposal has two sections.  The first articulates a proposed way forward to address the intentions of the two roles, whilst also considering key issues identified in our preliminary background research.  It proposes: how we would work with IDX; how we would connect with those outside of IDX (and map value networks); and how we would use co-design to help build an innovation platform for IDX and its constituents.

The last section introduces our proposed project team.




we start with you


We start with you and your people

Our preliminary research has identified that much work has been done by Indigenous Digital Excellence (IDX) and the National Centre of Indigenous Excellence (NCIE) towards supporting the development of IDX and its vision.  Yet we anticipate that further internal corporate knowledge is yet to be articulated and harnessed towards creating strategies to help enact the IDX vision.  In order to build on what has been articulated, we propose to start by gaining deeper insights into your "un-captured", internal expertise. 

We leverage your cultural & digital expertise

Using a strengths-based inquiry approach, we propose to leverage your cultural and digital expertise to gain deeper insights into:

  • What you have tried (and why)?
  • Who you have involved/harnessed?
  • What worked?
  • What could be done differently?
  • What else could be tried?
  • What might your future picture/s look like? and
  • Who else might you involve to support you?

WE help articulate your value proposition & visualise options

An important part of this process is ensuring diverse perspectives are captured and articulated.  And getting everyone on the same page means helping bring together those diverse insights into a coherent and shared future picture/s.  

By asking "How might IDX deliver its vision?", and by building on the future possibilities already articulated in the IDX strategy discussion paper, we propose to work with you to articulate your value proposition and then translate that into a program of work to test, further build on, and iterate, with those within and outside of IDX.


who could idx c0-create shared value with?


Build on existing relationships & networks

We acknowledge that IDX has already completed significant work in reaching out to, and building relationships and networks with key constituents to help build and enact the vision of IDX.  The Pathway Partners, the 3P model, along with the AUDIO framework, begins to articulate who is practicing IDX (and the extent), who could be nurtured/supported, and potential pathways to those ends.

We acknowledge that further work needs to be done to ensure IDX can broaden its reach/influence outside of Sydney and metropolitan areas to regional, rural and remote areas. Importantly, we propose that this opportunity needs to be contextualised within the shared value that could be created, and leveraged, for both IDX and its constituents.


We propose to adapt Design Thinkers Academy's Value Network Canvas as a tool to help articulate and understand the ecosystem/s IDX is a part of, identifying existing, and new, opportunities to co-create value with constituents from IDX's 3P model, Pathway Partners (existing and future), Community, and other, as yet un-identified, value co-creators.

Drawing on Porter and Kramer's concept of Shared Value, we propose to use the Value Network Canvas to help understand how value flows through the ecosystem/s IDX is a part of.  This can help towards designing a richer, and more culturally-congruent, multi-stakeholder social business model for IDX.


how might IDX co-create an innovation platform?


from innovation lab to innovation platform

Considerable work has been done by IDX in prototyping innovation ideas with pathway partners such as: modelling an initial prototype of an Innovation Lab using Alexander Osterwalder's Business Model Canvas; testing ideas to build learning experiences; creating platforms to build movement/s to support spreading and scaling IDX; and sharing stories of Indigenous digital excellence.

Yet some key challenges exist in scaling IDX; reaching and creating pathways for community; and building a sustainable community to support the IDX 3P model.  

IDX, and NCIE, have set a bold new vision, and in doing so have set out to create new possibilities where non were previously envisioned. In a sense, IDX is a blue ocean strategy with a social mandate, creating (or at least fuelling) a new social marketplace for the IDX vision.

We therefore propose consideration of reconceptualising the idea of the Innovation Lab into an Innovation Platform, with the Innovation Lab potentially being part of a range of programs/initiatives that support the IDX vision and Action Points.  This Platform could create pathways into initiatives developed and run by IDX, its pathway partners, and/or others. The Platform could be a carriage to connect with community and help build a movement of future "IDXers".

Importantly, we do not propose to conceptualise, or build, this Platform ourselves.  Rather, we believe in, and actively support, the right to self-determination by Indigenous changemakers, entrepreneurs, community and other Indigenous constituents of IDX.  We therefore propose to harness the knowledge and expertise of IDX, its Pathway Partners, 3Ps and Community to conceptualise and build the IDX Innovation Platform.

co-designing with IDX, pathway partners, 3ps & community

We're big fans of Spook Studio's Minimum Loveable Product (M♥︎P) idea and believe that the answers to "What next?" and "How?" exist within the collective knowledge and expertise of IDX, its Pathway Partners, 3Ps and Community.  

We propose that co-design is therefore important to ensure M♥︎Ps harness indigenous expertise and are grounded in culture.  We will work with IDX to create co-design opportunities (e.g. summits, workshops, hackathons, one-to-one, virtual meet-ups, etc) that are sustainable, feasible and time-appropriate to test ideas and help build a platform for IDX innovation.

Grounded in culture and community

Inviting knowledge exchange from community means being cognisant of the importance of design of culturally-appropriate methods and space/place that fosters and supports co-design opportunities grounded in culture and community.  

We therefore use the International Association for Public Participation (Australasia)'s Public Participation Spectrum as a basis to help determine and design levels of participation that would be appropriate to the context and goals of the project processes.  

We also draw from various frameworks, research, and partners to help create culturally appropriate methodologies and spaces for co-design opportunities.  These include:







Rajiv Ramanathan

Rajiv Ramanathan is the founder of Practical Visionaries, a diversity and innovation agency that has helped Not-For-Profit agencies with their service and product development strategies for diverse audiences and marketplaces. This included helping one of Australia’s largest mental health services prepare for an increasingly diverse customer base as part of its strategic positioning for the National Disability Insurance Scheme.

Spanning a diverse and 20 year history in the not-for-profit and public sectors, and more recently in social entrepreneurship, Rajiv brings with him key experience in diversity, service and product innovation, social and market research, project management and entrepreneurship. 

Kitty Rahilly

Kitty Rahilly consults in participatory and co-design strategy and facilitation. Her passion for user-led innovation for social change began with her volunteer work for Oxfam Australia’s youth programs.  For the last 6 years she has played a key role at ReachOut Australia helping to embed participatory design methods into strategy and product development.

A key aspect of this work has been designing and implementing methodologies that support direct involvement of young people into the development of products that require the negotiation of end-user and clinical intervention requirements.  During this time, She has gained in-depth knowledge in the role technology can play in young peoples' mental wellbeing.

Nell Angus

Nell is dedicated to contributing to understanding and strengthening the health and wellbeing of Aboriginal and Torres Strait Islander communities through self-determination, collaboration and participatory action development principles. 

Nell's 20 year experience includes working with Aboriginal and Torres Strait Islander communities for the past 10 years; and with a range of other population groups including as Program Leader for Indigenous and Priority Communities at beyondblue

Nell is currently lecturing in Indigenous Health and is developing an Indigenous Public Health capacity building project at the University of Melbourne.

◼︎ For detailed curriculum vitae of each proposed project team member, click here >

◼︎ For Practical Visionaries' Product Design for Diversity capability document, click here >

For further information, please contact:

Rajiv Ramanathan, Director, Practical Visionaries

Level 1, 93 Norton Street, Leichhardt NSW 2040

T: 02 8585 1399 / 0417 144 171