Our work / we helped passionate young Australian and Chinese change makers get focussed on their customers.

China Australia Millennial Project / Social Innovation Strategy Lab and Value Proposition Design

The China Australia Millennial Project (CAMP) brought together young innovators from Australia and China to tackle global challenges and create solutions.  It is a world-first project uniting top young leaders (aged 18-35) from China with their Australian peers for a bilateral business incubator across a broad range of industries, peaking in a 5-day summit during the 2015 Vivid Ideas festival in Sydney.

Backed by funding from the Department of Foreign Affairs and Trade through the Australia China Council, CAMP was launched in Shanghai in September 2014 by The Hon Mike Baird, Premier of NSW. The event has strong engagement with industry and not-for-profits across Australia and China for thought leadership and sponsorship.

Practical Visionaries facilitated a fast-paced, introductory workshop to Alexander Osterwalder et al’s Value Proposition Design methodology and the value proposition design canvas.  Our value proposition design workshop took participants through a process towards developing deep empathy for their customers (or end-users) so that they were better able to design products, services or campaigns around their customers' needs.

Participants got to practically work on and refine their value proposition in the lead up to their pitch process and were taken through the following components of designing a value proposition:

  1. Distinguishing between customers, buyers, investors
  2. Identifying their jobs-to-be-done, pains & gains
  3. Designing product/service/campaign around those jobs-to-be-done, and 
  4. Identifying how to create pain relievers and gain creators  

Images courtesy of China Australia Millennial Project.